How we work
This page is how we run engagements. It is written so you can hold us to it.
Senior by default.
Everyone delivering is lead, mid-senior or senior. Juniors are paired, supervised and never solo on client work. You are never handed to a junior or a subcontractor.
How an engagement is staffed.
A named lead, two to four specialists, a QA engineer from sprint one, Mubeen on escalation. Team members are introduced by name before kick-off and do not change without telling you.
Scoping and honesty.
The scope document states assumptions and risks on the page. If the deadline is unrealistic, you hear it in the scope, with two options that are.
Quality in the pipeline.
Tests run in CI and can block a release. Escaped defects are counted. Performance is measured on mid-range Android and on real networks.
Communication.
A shared Slack channel, a weekly demo in your time zone, a written decision log, business hours Monday to Friday, 9 AM to 6 PM GST, and stated response expectations.
Ownership.
Repositories, design files, ad accounts and infrastructure are created in your organisation. Your product is yours, completely.
AI in how we work.
AI is used in engineering, analysis and execution; strategy, architecture and creative direction are human decisions. We say which is which.
What we will tell you that you may not want to hear.
You do not need a redesign. Your stack choice is wrong. Your deck buries the lede. Your app is not ready for paid spend. We say it early.
#pricing
How engagements are priced
We do not sell hours. Every engagement is scoped in writing after a 30-minute call, priced as a fixed number for that scope, and delivered by the people who were on the call.
Fixed-scope build.
A written scope, a fixed price, a week-by-week plan. For v1 products, rescues, redesigns, brand systems, decks and video. Payment in milestones.
Retained senior team.
Two to four senior engineers or designers for a monthly fee, with a named lead and weekly demos. For products past v1. Minimum three months.
Growth engagement.
A monthly management fee plus your media budget, with attribution set-up as a fixed first phase. For app growth marketing and social. Minimum three months, because readable results take that long.
What every engagement includes
- A named senior lead
- Weekly demos
- A Slack channel with the team
- A written decision log
- QA in the pipeline
- Your accounts, your repositories, your IP from day one
- A 30-day support window after launch
What changes the price
- Number of integrations
- Whether designs exist
- Native modules or hardware
- Compliance requirements (health, finance)
- Timeline compression
- Content and localisation volume
Pricing questions
Do you charge hourly?
No. Fixed scope or a monthly retained fee.
What are the payment terms?
Milestones for fixed scope, monthly in advance for retained and growth.
Can we start smaller?
Yes: the one-week assessment or audit on most lines is a standalone engagement that credits toward the build.
Do you work with equity?
No.
Can we pause a retained team?
With 30 days' notice.
Why a three-month minimum on growth?
Because the first month is tracking and the second is testing; a one-month result is noise.
Can you give a price before the call?
No. A price before scoping is a guess, and a guess is what most founders have already been burned by. The scope document arrives inside 48 hours of the call.
The team
Mubeen
Founder and CEO
Mubeen founded Algoace in 2014 and has run it for twelve years, from a two-person shop to a senior-led studio of roughly 24 people across Karachi and Sharjah. He reviews every architecture decision the studio makes and takes the escalation call on every engagement. His edge is managing teams and holding quality at scale: 40-plus shipped products across six industries, one of them maintained for five years. Based in Karachi with UAE residency. LinkedIn: linkedin.com/in/mmubeennisar.
linkedin.com/in/mmubeennisar ↗Other leads are added one at a time as each person's consent is recorded.
Ready when the work has to be right the first time.
A 30-minute scoping call with a senior engineer, designer or growth lead. You will leave with a written view of scope, risks and a realistic timeline, whether or not you hire us.
12 years40+ shipped products6 industries
Karachi and Sharjah