Design 07
A brand that matches the product, built by people who build products.
Algoace develops brand concepts end to end for software and app companies: positioning, naming, voice, logo system, colour palette, typography, brand guidelines and applied identity across digital and print. It is for founders launching, rebranding, or unifying a fragmented identity ahead of a fundraise or a scale-up.
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12 years40+ shipped products6 industriesKarachi and Sharjah
“A great product with a generic brand loses to a good product with a great brand. Our own brand went through this: the studio model, the three categories, the honest list of what we do not run. The work on this page is the same process, on your company.”
Three problems we usually find
The deck, the app and the website look like three companies.
We build one system and apply it to all three, in that order of priority.
The name does not survive a trademark search.
We name with the search done first.
Guidelines that nobody opens.
Ours are short, versioned, with a change log, and applied by the same team in the product.
What you get
| Deliverable | What it includes | When you get it |
|---|---|---|
| Positioning and audience document | Positioning statement, audience segments, value proposition, competitive context, and messaging pillars | 1 week after discovery |
| Naming (optional) | With availability checks | [Not supplied] |
| Voice and tone | With do and do not examples | Alongside positioning |
| Logo system | Primary, horizontal, icon, wordmark, with clear space and minimum sizes | With positioning, 1 week after discovery |
| Colour and typography systems | With usage ratios | Visual identity rounds, 2 to 3 weeks |
| Brand guidelines document | A short, versioned document covering positioning, voice, logo, colour, type and UI rules, with a change log | Final 1 to 2 weeks |
| Applied identity | Website hero, deck cover, social avatars, email signature | With the guidelines, final 1 to 2 weeks |
How we work on this
- 01Scoping call
- 02Discovery interviews and audit
- 03Positioning and voice
- 04Visual identity rounds
- 05Guidelines and applications
Brand agency or studio that also builds the product
| Criterion | Brand-only agency | Algoace |
|---|---|---|
| Fit between brand and product UI | Handed over, often lost | Same team applies it in the product |
| Cost | USD 50K+ for identity systems in New York, London or Berlin | Boutique-quality work at a structurally lower cost |
| Speed | Long queues | Kick-off inside a week |
| Depth of pure brand craft | Very high at the top studios | High, engineering-led |
| When it is right | Consumer brands where brand is the product | Software companies where the product is the product |
Proof
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Brand and identity systems
Algoace's own brand system (v1.2) is published as a working example of the deliverable.
Who this is for, and who it is not for
Who this is for
- Founders pre-launch or pre-raise.
- Companies whose product outgrew the brand.
- Teams unifying identity across product, deck and site.
Who this is not for
- Consumer packaged goods.
- Brands that need a large illustration or mascot system.
How pricing works
Fixed scope, fixed price, senior people. No hourly rates. The written scope after the call is the quote. See how we work.
Questions founders ask us
Do you do naming?
Yes, with trademark and domain availability checked before any name is presented.
How many logo directions do we see?
Two or three, each carried far enough to judge in real applications, not on a mood board.
Will the brand work in the app?
It is applied in the product by the same team, and the guidelines include UI rules.
Do you deliver print?
Business cards, decks and signage as applications; large print campaigns are not in scope.
What files do we get?
Vector logos in every lockup and colour, font licences or open-source sources, a guidelines PDF and the Figma library.
Send a brief
Same three questions as the call, then your details. You will hear from a senior person, not a bot, within one hour during business hours (Monday to Friday, 9 AM to 6 PM GST) and within twelve hours outside them.
Ready when the work has to be right the first time.
A 30-minute scoping call with a senior engineer, designer or growth lead. You will leave with a written view of scope, risks and a realistic timeline, whether or not you hire us.
12 years40+ shipped products6 industries
Karachi and Sharjah